Free shipping in Europe on orders of €150 or more

YOUR CART

Glow & colour
Colour, radiant skin and real skincare benefits

At Oio Lab, glow and colour start with skincare. We create formulas that help even the appearance of the skin while adding fresh colour and natural radiance — without a mask-like finish. It is skincare that delivers colour and light, rather than makeup with skincare added.

Formulas to support radiance, colour and a fresh-looking complexion

Badania aparaturowe Pomiar rzeczywistych zmian w skórze

Własne laboratorium w Polsce Od analizy składników po finalny produkt

Zaawansowane składniki Łączone w formuły o potwierdzonym działaniu

What does skin need to look fresh?

What does skin need to look fresh?

Skin that looks tired, dull or uneven does not always need another layer of makeup. Often, it needs hydration, comfort, a smoother texture and a more even-looking tone first — only then do colour and light look truly natural on the skin. That is why, at Oio Lab, we treat glow and colour as part of skincare rather than simply a finishing effect. The formulas in this category combine what we typically expect from makeup — fresh colour, a more even complexion and glow — with skincare benefits that support skin comfort and condition. It is a skin-first approach: the effect is visible immediately, without relying on a heavy layer, a mask-like finish or a separation between makeup and skincare.

Four steps to radiant-looking skin

Use the formulas together or choose individual steps depending on the effect you want — from subtle tone-evening to a more complete glow-and-colour finish.

SUPERCHARGED GLOW

A radiance-boosting skincare base

Start with a serum that supports glow by improving the skin’s condition — its hydration, smoothness, elasticity and texture. SUPERCHARGED GLOW prepares the skin for the next steps, helping create a more radiant look not only through light reflection, but also through targeted skincare support.

HOLITINT

Even-looking skin tone without a mask-like finish

Next, apply the serum-powered skin tint. HOLITINT instantly helps even out skin tone like a lightweight foundation, provides medium coverage and a satin finish, while still leaving the skin looking like skin — without a heavy layer or mask-like effect.

MELTING BLUSH

Nourishing colour for the skin

Apply the cream blush to the cheeks, eyelids or lips to add soft, fresh colour. The formula melts into the skin and creates a natural flush — without a heavy layer, with the comfort of skincare.

HYPERFRESH BALM

Radiance and a hyper-fresh finish

Finish with the illuminating balm on areas that naturally catch the light: the tops of the cheekbones, eyelids, inner corners of the eyes, Cupid’s bow or collarbones. HYPERFRESH BALM creates a smooth veil of light and a hyper-fresh glow — without glitter, silicones or a heavy finish.

Efficacy confirmed by advanced testing

In the Glow & colour category, the visual effect appears quickly: a more even-looking complexion, fresher-looking skin, colour and targeted radiance. But Oio Lab formulas go beyond the immediate effect. Each is developed to combine measurable results with skincare benefits — supporting hydration, smoothness, comfort and overall skin condition.

HOLITINT is a serum-powered skin tint that combines an immediate makeup effect with real skincare benefits. The formula evens out skin tone like a foundation, provides medium coverage and a satin finish, while also supporting hydration, firmness, the skin microbiome and the protective barrier.

Selected results confirmed by testing

+17%

skin hydration after just 30 minutes

+25%

skin hydration after 4 weeks

+14%

skin firmness after 4 weeks

90%

of participants confirm radiant, fresh and well-rested-looking skin after the first use

Instrumental testing uses specialised measurement equipment to assess real changes in skin parameters — rather than relying solely on subjective impressions after application.

When choosing a formula that combines makeup with skincare, it is worth looking beyond coverage, colour and finish to whether the product genuinely supports skin condition — including hydration, firmness, the protective barrier and comfort. With HOLITINT, efficacy has been confirmed through both instrumental and consumer in-use testing.

How to build a fresh, radiant-looking complexion

Start with skincare

Start with skincare

If you want to enhance the skin’s natural glow, begin with SUPERCHARGED GLOW. This radiance-boosting serum supports smoothness, hydration and a more luminous appearance — not simply through light reflection, but primarily by improving the skin’s condition. 

Even out skin tone

Even out skin tone

Next, apply HOLITINT — a serum-powered skin tint that combines skincare with a makeup effect. The formula instantly helps even out skin tone, provides medium coverage and a satin finish, leaving the complexion looking fresh, more uniform and still like skin. 

Add targeted colour and radiance

Add targeted colour and radiance

Use MELTING BLUSH and HYPERFRESH BALM wherever you want to enhance the skin’s natural appearance. Apply the blush to the cheeks, eyelids or lips to add a soft, nourishing flush of colour. Apply the illuminating balm to areas that naturally catch the light — the tops of the cheekbones, eyelids, inner corners of the eyes, Cupid’s bow or collarbones. 

FAQ — Glow & colour

Skincare with a makeup effect starts with the skin, not with coverage. Its purpose is not only to create an immediate visual result — a more even-looking complexion, fresh colour or glow — but also to support skin comfort, hydration and overall condition.

Start with skincare that supports the skin’s condition, then build on it with lightweight formulas that even out skin tone and add colour and targeted radiance. At Oio Lab, you can layer the effect step by step — from SUPERCHARGED GLOW and HOLITINT to MELTING BLUSH and HYPERFRESH BALM.

The core formula in this category is HOLITINT — a serum-powered skin tint that evens out skin tone and provides a satin finish without a mask-like effect. Add SUPERCHARGED GLOW to enhance radiance that comes from improved skin condition, MELTING BLUSH for a fresh flush of colour, and HYPERFRESH BALM for targeted illumination.

HOLITINT combines a makeup effect with advanced skincare. It instantly helps even out skin tone, provides medium coverage and a satin finish, without creating a heavy layer or mask-like effect. It is a serum-powered skin tint designed to leave the complexion looking more even, fresh and still like skin.

Yes. MELTING BLUSH can be applied to the cheeks, eyelids and lips. The formula melts into the skin, adding soft, fresh colour without looking like a separate layer of makeup. It is ideal when you want to bring natural-looking colour and freshness to the face.

HYPERFRESH BALM does not work like a traditional highlighter built around glitter or a heavy, visible layer. It is a skincare-infused illuminating balm that creates a smooth veil of light and a hyper-fresh glow — without glitter, silicones or a heavy finish.

Join the world of Oio Lab

Join the world of Oio Lab

Get 10% off, discover our latest launches and go behind the scenes in our Laboratory.